Red Starfish Web Design

Google Adwords Pay Per Click Management (PPC) can generate traffic right away. It allows you to control visitor numbers like turning a tap up or down, or on and off. It's not wise to set this up yourself, as it takes a lot of experience and work to establish a cost effective campaign. Our professional PPC specialists will make sure that you'll get the maximum value out of your advertising budget.

We have two options for internet marketing:-

1. Kickstart Adwords - Our lowest cost monthly Adwords marketing campaign, and includes the fees paid to Google for the advertisements.
2. Adwords Custom - tailor made Adwords package

Why Adwords

We have found that recent trends in digital marking have made the Google Adwords pay-per-click marketing (PPC) to be the best return on marketing on your marketing investment. The major alternative, SEO (Search Engine Optimization) is losing it’s effectiveness, and in most cases (but not all) gives a poor result. We have some low cost one time SEO packages, that have proved to be very effective, but spending beyond them is usually not effective.

Note that most companies will promote SEO over Adwords, because with SEO, they get to keep the whole budget, but with Adwords, Google gets the majority of the budget.

About Google Adwords

Google Adwords Pay Per Click (PPC) Advertising is a highly complex auction system that can drive visitors to your site immediately. It allows you to control visitor numbers like turning a tap up or down. It's not wise to set this up yourself, as it takes a lot of experience and work to establish a cost effective campaign.

When a Google search phrase matches your  advertisement's keywords, your ad may show. The position of your ad on the search results page, and the frequency that the ad appears, is a function of the quality score of your ad, and your bid price in comparison to other bids. As Google only makes money if an ad is clicked on, it gives a high quality score for ads that are clicked on frequently, and gives a low quality score for ads that don't get clicked on very often.  A poor quality ad can cost up to 4 times more per click for the same page position as a high quality score ad. Each advertisement is given a quality score of 1 to 10, based on the following criteria:-

• click-through rate
• ad relevance
• landing page experience

As can be gleaned from these three criteria, Google is also concerned about the user experience with Google ads. They put a high importance on the relevance of the ad to the search terms, and also the user experience when going to your website. Ideally, our task is to get your ads to a quality score of 10/10, or as close as possible to that.

1 - KickStart Adwords (Most Popular for Small Businesses)

This a $600 per month Adwords PPC marketing campaign. It includes the cost of the Google advertisements, and our campaign management fees. We will be paying Google directly from our own accounts. Although we can’t exactly determine what percentage will be spent on advertisements, and what will be our fees, at least 50% will always be spent on the advertisements themselves. It is not unusual for people who manage their own accounts to have up to 90% of the clicks to be wasted clicks, for which they have paid. It is therefore important  to find the right balance between management fees and advertisements costs - we need to ensure that our advertisements target exactly the right people, and that only they click on your ads. Our aim is to get you the best return on your marketing investment, so that we can get your ongoing business, and hopefully, even get you onto a bigger plan. The first month usually has the highest management fees percentage, and it goes down over subsequent months.
 

Search Engine Optimization (SEO)

People need to know about your website, and SEO is the perfect low-cost solution. We will make sure that people who need your service will find you through Google, Facebook, and other websites.  Our in-house Search Engine Optimization experts will help you boost your online sales and increase your social media presence.

SEO can take many months before any significant results are seen, but the efforts can bring visitors for may years. If you need instant visitors, consider paid advertising, or a combination of both.